Facebook Follows Google's Footsteps - Ad Test Variants

If you keep up with all things advertising, you’ve probably noticed that Google and Facebook have been churning out new features in the paid ad world. 

But how beneficial are they to your business’s online strategy? Honestly, these ad test variants are a great way to test multiple versions of copy. This is great for marketers and business owners because it helps determine which resonates the most with your target audience. This is also really great for optimizing your budget (in the long run) and having a quick solution to determining which ad has the highest conversion price. 

Sounds great, right? What’s the catch? 

The downfall to these ad test variants, on both Facebook and Google, is that they need a lot of data to determine which ad performs the best. How much is a lot? Well, enough to need to increase your overall ad budget to complete the tests. 

Ad spend is the name of the game on social media lately. Without enough spend to run the tests, you will simply have to be “okay” with running your regular ad and take a gamble on it potentially not resonating with your audience. Think of it this way: It’s an investment in yourself and your business. If you don’t put more budget towards social advertising you run the risk of your competitor’s ad having a higher conversion rate than yours. 

How much we talkin’ here?

It truly depends on your ad, your target audience, and the product/service you are promoting. It could be a small amount extra, or it could be increasing a significant amount. 

When do you have to worry about these features? If you haven’t scheduled this tactic into your online strategy for November and December, you’re already behind. Google has pushed out Responsive Text Ads, but continues to update them. Facebook on the other hand has announced the new feature as of this week and a full rollout date will be announced soon. 

Ready to up your online ad game? Contact our team today!