Simulcasting on Instagram and Facebook

Facebook and Instagram are shaking things up with a new feature- an option that would enable you to simulcast your Instagram Live sessions over to your Facebook Page. This would essentially broadcast to audiences on both platforms at the same time. They are testing it to be a simple push through option in your story settings.

Instagram sent word a few months ago that they were testing many game changing features. This seems like it's the first.

So, how does this affect your business?

Managing separate platforms while creating the right culture across various audiences can be quite challenging. Right now, you are able to do a live stream on instagram and interact with that audience, then upload the video to Facebook. This feature would allow you to live stream and interact on both platforms.

Therefore, this feature would expand your reach and increase interest in half the amount of effort. It would also help balance your message across platforms to be sure they are aimed towards connecting with your target market. The business potential for instagram live has been constantly growing, especially now. Instagram expanded on that potential by recently giving users the ability to have their live videos available on the web. Now they are continuing to expand with this feature.

The current COVID-19 business lockdowns are hard on everyone, but the reality is that we will probably be dealing with social limitations for some time yet. Live video is such a useful marketing tool because it is the closest thing we have to real social interactions, especially now. While no social video option can replace a real life connection, the immediate, interactive capacity of live video creates a level of normalcy. The closer we get to that, the more we lessen the ongoing impacts of the pandemic.

Are you ready to learn more about Instagram and how to use it effectively for business? Contact our team today!