5 Ways to Supercharge Your Email Marketing During the Coronavirus Outbreak
Are you looking for ways to steer your business through the Coronavirus crisis? Want to know the key email marketing techniques you should pay attention to? These 5 tips will help you supercharge your email marketing during the Coronavirus outbreak!
1. Send Behavioral Emails
What are behavioral emails? They are emails based on the behavior of your subscribers. These emails get 76.7% more opens and 151.9% more clicks than “business-as-usual” emails. Welcome emails are a great way to execute this tip! They generate 320% more revenue per email than any other email. Browse and checkout abandonment emails are another great way to grab attention. They have about a $5 increase in revenue per email.
2. Segment Your Subscribers
Segmented emails double your amount of clicks. 3 ways to segment your subscribers is to base it off of website behavior, forms or quiz submissions, and responses to emails.
3. Pay Attention to Your Unsubscribers
After a year of weekly emails, you typically lose about 18% of subscribers. Why do they leave? They could be getting too many emails or they may not feel relevant. If that’s the case, use email preference centers to allow subscribers to customize their subscription preference. You can do this by showing subscribers other lists they may prefer or give subscribers the option to select an email frequency.
4. Capture More Emails With Personalized Sign-up Forms.
Did you know that 80% of website visitors are more likely to shop from personalized websites. One way to personalize your forms for higher conversions is to use dynamic content in your forms. Displaying custom images or text can help catch viewers eyes. Another way is to segment offers or content based on viewer type.
5. Try data-backed tactics
These tactics can increase engagement. Start out by trying to use emojis in your subject line, use names in the email, or test out plain text emails.
Ready to supercharge your email marketing? Give our team a call today!