3 Major but Simple Ways An SEO Agency Can Boost Your Business

You're a business owner who's put endless time, energy, and money into selling your product. You know that what you're selling can change people's lives, you've built a beautiful website and made it as user-friendly as possible. But since you've launched your business you aren't pulling in as many customers as you'd like, yet you've done everything you can think of to boost your spot in a Google search. 

Maybe you've even taken the time to do a Google search on your business and find that it ranks 8th in the search results and you really need to own the top organic position.  At this point, you may be asking yourself, "how do I get my website to rank better?" 

Here is where an SEO agency, such as Custom Digital Solutions, can step in to pull you into the top three SERP positions. 

First, let's talk about what SEO is. 

SEO is an acronym for Search Engine Optimization. What an SEO agency, or SEO specialist, does is improve your website so that it increases in visibility in the search engines people search for products and services. Simply put, the better each page on your website has visibility, the more likely you are to be found in a search result and the higher your ranking will be. What you want to happen is to attract more website visitors, who will not only become customers but customers that repeatedly come back. 

Think about this: trillions of searches are performed each year, and search is the primary source of traffic to a website. Search engine results pages are incredibly competitive, which makes SEO that much more important. 

You want to convert traffic into paying customers. 

One of the mistakes many businesses make while building their websites is using too many keyword terms or the wrong keyword terms. Keyword searches are what draws traffic to your site, but you don't want to just draw anyone to your site. You want to organically attract the visitors that are considered high quality and more likely to convert into a paying customer. Another way to put this is you want to make sure you target the right audience. An SEO agency has a team on hand to implement the right keyword search terms on your web pages to attract higher-quality converting visitors.

Save time and money. 

While you may be good at a lot of things, you aren't good at everything. SEO requires a range of expert skills that take time to master. Rather than trying to do this yourself, an SEO agency already has a team of experts on hand to do the leg work for you, and in a fraction of the time you would be able to do it yourself. 

While having an in-house team of SEO employees sounds like it might be the best option, it is actually more financially friendly to outsource this work to an SEO agency. If you had an in-house team, you would have to pay them in-house salaries, including benefits, and any other extraneous costs associated with in-house employment. Outsourcing to an SEO agency will cost less over time and also increase your ROI without any additional expenditure. Another benefit to hiring an outsourced SEO agency would be the lesser amount of time it takes to get your SEO into ideal shape. An outsourced SEO agency would be fully focused solely on the SEO content without any additional responsibility within your business.

Less risk and longer security. 

Consider the difference between signing a contract with an outsourced SEO agency and the commitment you make when hiring an internal employee. The difference is when you hire an internal employee you are making a binding formal agreement for a longer period of time. A contract with an SEO agency is shorter term and less binding. You can cancel your contract with an SEO agency at any time. If you hire an employee within, there is no guarantee that they will stay, and if they leave your company you will have to rehire and retrain an SEO expert. If a transition happens at an outsourced SEO agency the employee transition would be seamless and you wouldn't have any impact on your business. 

SEO is a never-ending process. The digital world is constantly changing. In order to keep up with the ever-changing competitive nature of the digital world, keeping up with SEO content is more important than ever. An SEO agency has a team of experts well-versed in search engines, user behavior, and growing competition; therefore, the processes of your business should improve and be more efficient. An SEO agency will reduce overhead costs while also increasing your SEO ROI. The best investment you can make for your business is in SEO. 

Interested in what our agency can do for you? Give us a call for your free consultation.