5 Tips to Increase Your Brand Engagement on Social Media

Businesses are beginning to open and you should come out quarantine with a bang! Putting together a social media presence is one thing, but once you have that, it’s difficult to maintain engagement and activity -- Especially after a pandemic. These 5 tips will help you grab attention and increase brand engagement!

1. Remember why your audience uses social media:
   
   To connect, be entertained, and to be informed or inspired. Your brand needs to constantly satisfy this for them or they may lose interest.
   

2. Always produce high quality content.
   
   No one is interested in following a sloppy brand. Be sure all of your content is visually pleasing. The most common mistakes are grammar or spelling errors and overusing or misusing hashtags. 
   

3. Ensure a healthy mix of content.
   
   This is the best way to increase engagement! Some examples of posts that stimulate responses are poll posts and giveaways. Poll posts make people connect with your brand on certain topics and giveaways get people excited about your brand. Another great content post is one that connects viewers with information they need. This can be anywhere from updates on your company or community to information on current events. The most engaging type of content are videos. Researchers say that viewers have an 80% retention for 1 minute videos. Definitely release a short promo video upon reopening!
   

4. Join relevant conversations.
   
   Over the past few weeks, people have been expressing their needs and concerns through social media. Have you been listening? How about engaging? If you answered no to both of those questions, now is the time to start listening and responding to your client base. Which leads us to....
   

5. Respond to your brand engagement.
   
   These tips only help if they you followed through with them. Monitor your posts and look for more ways to add value to the conversation. Answer questions, suggest more information, and appreciate your viewers. It is important to make sure that not only are you important to them, but that they are also important to you.

Need help with your digital marketing strategy as you start to emerge and recover? Give out team a call! We put together online strategies for free! Want us to help with implementation as well? Let us help find the right package for you!