How is Facebook’s New Creator Studio Mobile App Beneficial to Businesses?

If you have not seen it yet, Facebook has created a mobile version of its Creator Studio Tool, the Creator Studio app. This app allows users to track how their content is performing across Facebook pages, as well as publish, schedule and make adjustments to posts, respond to fan messages and more. Facebook originally tried to accomplish this in 2014 with their Mentions app. However, the new version is much more user-friendly, has an updated interface, and has improved posting capacity. 

The Creator Studio app is most beneficial to businesses in the metrics and insights section. This is where users can analyze both page and post-level insights, like retention and distribution metrics in order to adjust their strategies accordingly. This includes how long people are looking at your posts, comment and share amounts, follower count, earnings, and more. In the inbox section, users can respond to incoming messages and comments on the go. Messaging on Facebook is becoming a strong marketing tactic and the Creator Studio app allows businesses to do this more efficiently and easily. This app is also beneficial to businesses with multiple brands because it allows users to toggle between multiple accounts during the same session, instead of having to log out and back in as a different user. 

There are still some limitations. Users are not able to upload content to the app and create a new post through the tool. Instead, users need to create a post on the Facebook app and save it as a draft. However, once this is done, users can delete or expire posts, reschedule posts, or publish drafts on the Creator Studio app.

Facebook explained the app as “an evolution of and mobile complement to Creator Studio… (that) offers the same actionable insights and meaningful engagement metrics, all from the ease of a mobile device”. The “ease of a mobile device” aspect allows for more social media engagement on many different levels. With changes like these affecting the customer culture, marketers should stay ahead of the game by using them to their ability. You can download the Creator Studio app on iOS and Android.

Ready to learn more about how Facebook Studio Mobile App: Creator Studio can help benefit your business? Contact our team today!