How to Grow Your Subscriber List
As a business owner you can probably relate to the undeniable hustle of trying to grow your subscriber list. Emails are still a very effective marketing tool when you are trying to feature specials or just simply communicate an update to your client base.
But how do you grow your subscriber list? We have a few tricks up our sleeve to help.
Add a subscriber pop up list to your contact page:
First, if you aren’t using one already, place a pop-up subscriber form on the contact page of your website. Mailchimp has a super user-friendly integration to make this happen. The really cool part? As people subscribe, they will automatically funnel into a list that you’ve created.
You may think “I really hate pop-ups, I am not doing this.” BUT hear us out, if a client is on your contact page they are already willing to give you their information. If they are interested in your services, they are more than likely interested in hearing from your company regularly.
Post a subscriber link to your social account at least once per week:
Do you know the sales rule on social media? 80% of your posts should be non-selling. This means relatable content or educational content that your follower base can simply absorb. The other 20% of your content can be as sales-y as your little heart desires. This can be in the form of a give-away, or a discount post to encourage your clientele to purchase services. A subscribe link is on the sales side of content, versus educational. Why? Because being contacted by businesses more than likely means (to a consumer) being encouraged to purchase products.
So why can you only sell on social 20% of the time?
Imagine you are walking through the mall. You start to walk past the booths in the middle of the main hallway. You know the ones we are talking about - where the vendors try to stop you to change your phone plan, try their magic dead sea lotion, and even buff one of your nails. Yes, this has happened to me on multiple occasions where I only get one of my nails buffed and I walk around sad for a week that I allowed only one of my nails to be silky smooth.
But do you know that sense of overwhelming feeling you get as you approach those vendors? The reason why is because you feel bombarded with their products that you don’t really need or want. There is no emotional attachment to those vendors (unless you’re from a really small town and happen to know one of them). You really can’t get past them fast enough.
Social media works the same way. If someone new follows your page and they have all the sales and deals of a lifetime shoved down their throat, they will unfollow you faster than you can say Happy Holidays. There is no emotional attachment to them with your brand, and they feel almost as if they are being spammed. Don’t be spam.
Add new clients to your newsletter list.
This tactic is really great, and if you follow common CAN-SPAM rules you will be golden. Adding clients’ emails to your newsletter base as they give you their information is one strong way to grow your list. As long as you have an “unsubscribe” option at the bottom of your daily, weekly, monthly, or annual newsletters, you will be completely inline with data laws.
“But why can’t I just not have unsubscribe on my newsletters?! I don’t want to lose my potential clients!” We hear this all the time. And let us tell you, we get it. It can be frustrating to see how many people unsubscribe from your emails. That said, you can’t force people to listen to you. According to data laws, such as CAN-SPAM and GDPR, you have to offer an option for consumers to opt-out, and even have their data completely scrubbed from your system. Holding onto all data is sooooo 2010.
Read more about these laws here (CAN-SPAM) and here (GDPR)!
If you have an in-person event, take email addresses down manually
Are you hosting an event, or attending an event where you can manually take down emails? Yes, old school pen and paper style. These events are some of the best ways to grow your subscriber list. Whether you are hosting the event at your own store, or simply at a networking event. Just make sure that you make it clear that as you take down someone’s email that your business will be contacting them.
This gives people the chance to decide whether or not they actually want to hear from your business.
Are you ready to grow your subscriber list in 2020? Contact our team today! We are happy to give you a FREE 30-Minute Discovery Session to help you strategize which approach works best for you!
