How to Keep Content Organized
Have you ever had one of those moments where a flood of ideas comes to you at once? It’s always super exciting because in those moments you realize how much there really is to talk about your products and services. That said, the frustration can come in when it comes to organizing the content.
When it comes time to schedule the content you might be running into a few of these common problems:
Not knowing how many times per day, or per week, that you should be posting.
Determining if you should break up topics, or keep them close to each other.
Choosing the time of day to post.
And maybe you are even struggling with the types of content you should be writing about.
Good news, at CDS we handle the hectic side of content creation, including the organization. If you are new to this whole marketing thing, let us tell you that it does get easier! We are also super proud of you for jumping in.
Below are some tips to help you start and stay organized:
First of all, write it all out. It really does help!
By this, we mean physically write down the titles of your blog and content topics. How many do you have? Are you trying to plan the content out through a certain amount of time? If so, try to take the bigger content, such as a blog, and schedule it on the highest volume day of the week. This looks different for everyone, but thankfully Facebook and Instagram provide insight into your highest traffic days in their data dashboards!
On the days that are a little less traffic volume, post other content that points back to your blog topic for the week. If you are an overachiever, this might be 5 posts on social media per week. For us, we believe that less content with higher quality information is the way to go! That being said, this formula doesn’t work for everyone. If you are a blogger, you might be posting more frequently than a furniture shop.
This goes for the time of day as well. Not only do you want to post on your highest volume day, but you want to post about one hour prior to your highest volume time. Again, this looks different for each company and even for each day of the week. You can find all this information within your data dashboards. For a cool tutorial click here!
I’m really busy and can barely remember to brush my teeth, let alone post on social:
We totally get it. If you are a super busy person and need a reminder to post your content (raising our hand as guilty for this), we encourage you to turn your Google Calendar into a content calendar. They have fun color-coding capabilities and even a way to set your notification to repeat weekly. How cool is that?
But wait, what is a content calendar?
A content calendar is considered one of the best ways to keep your content organized. There are TONS of paid software available, but at Custom Digital Solutions we believe in using what we already have. Especially if you are only managing your own social media accounts.
So how should I align my topics?
There are a lot of theories behind this, but it really depends on your audience. Are they wanting to learn something new each week? If yes, then keep the topics in the same relative category but make sure there is a new “golden nugget” that keeps them clicking and engaging each week. If you are trying to sell new products each week, we would suggest keeping your audience surprised! This not only helps keep them hooked on following your accounts, but they’ll probably tell their friends to follow you as well. And referrals are the best, amiright?!
This is all really great, but I am struggling with the topics I should write about?
This is a really great question, and it is honestly one of the easiest yet hardest topics to cover. Our advice is to always start with your story. Yup. Clients love hearing your story, and it helps them feel connected to you in an emotional sense. Make sure you write about your employees or your team. Pump them up! Show your consumers some faces. In a world that revolves around online communication, we still crave human connection. Studies have shown that seeing faces from businesses online have a higher success rate than companies that only show product images.
Past the humane element of content, you will want to write about your services. Not just about your services themselves, but write about the nooks and crannies of your services. You really want to position yourself as the “industry expert” in your field. Whether you are a blogger or furniture shop, own your space!
Need more ideas on types of content to create or how to keep your content organized? Contact our team for a FREE 30-Minute Discovery Session. We are happy to help!
