How to Maintain a Connection With Audiences via Facebook Amid the COVID-19 Pandemic

Are you having trouble staying connected to customers during the lockdown? Facebook is a great way to prevent losing touch. While using social media as a marketing tool be sure to take care, share good values, give back, and get creative. You should be focusing on health and safety for you and your audience, so be sure to stay positive and inspire them. Supporting your community by giving back to those who are directly affected by the coronavirus should be a priority, and considering new, wild ideas to do so is a great way to hold attention.

Facebook Live

Facebook says that their most effective tool is Facebook Live. To make it effective you have to make it conversational and casual. Most live videos are filmed selfie style, so consider having direct eye contact. Be sure to aim to be live for about 15 minutes because that is the most successful engagement length. Extra tip: Most people do not know that you can lock the focus and exposure by holding down on the screen. This increases the quality and will catch viewers attention. 

Facebook Stories

Personalize everything, especially your Stories! Customers want to know that your brand has personality. Be sure to use creative features or interactive stickers to make it fun. You can add Stories about your company’s experiences while in quarantine and add them to your Highlights. This would provide a timeline on your profile page, so people can keep up with your business. 

Facebook Groups

Facebook groups are also a great way to connect. Join the community by keeping up to date on events. You can reach out to others by updating them on business news or by lending a helpful hand in community concerns.

Connecting with audiences amid quarantine is vital to keep numbers normal. Using these Facebook tips is a great tool! Need help developing a strategy to stay connected? Contact our team today!