COVID-19 Checklist for Businesses: How to Manage Your Online Presence

COVID-19 checklist for businesses: How to manage your online presence and keep customers updated in a time of crisis | COVID-19 means that nothing is business as usual. This has customers worried about how their local businesses have adapted to the situation - wondering if you’re open, have products available, if those products are safe, etc.. Make sure your local business is staying on top of things with this checklist!

Be sure to update your Google My Business listings. For most local businesses, a directory listing is the first thing your customers will see in the search. This will highlight how your business operations have changed during this time.

Never forget about social media! Your Facebook page and other social media profiles should be updated as well. This includes the following:

Updating hours and temporary closures. Google has sent out Duplex to confirm business hours so that they are accurate within Maps and Search. However, it's your job to make sure it is known by customers.

Create local posts. Keep information flowing to customers on the social media platforms they use most. Posting at regular intervals will make customers more confident in the information they are receiving.

Become active on pages dedicated to Covid-19. It is necessary to explain to your community how you are adapting. Larger brands typically use their media selection of their site for this purpose. However, the responsibility of a local business is to be personal and connected to the community.

Make special announcements. Make your community feel supported and they will return the favor! While you are going through a hard time, so are your neighbors. It is important to stay close to the community to make it through!

Did you enjoy this COVID-19 checklist for businesses? Contact our team today to get started on your COVID-19 Digital Marketing Strategy!