5 Content Marketing Trends to Help You Through the Coronavirus Chaos

Want to take advantage of the global lockdown and increased online usage? Use these 5 marketing trends!

1. Video content

81% of businesses use video content as a marketing tool. Twitter, Instagram, Facebook, and LinkedIn are constantly trying to improve their video content because more video production means more user engagement and customer retention. Videos can be through webinars, interviews, product demos, tutorials, video blogs, presentations, live event videos, ads, and more. A video marketing strategy is a great way to maximize your content outreach!

2. Interactive Content

What is Interactive Content? It's when a call-to-action is given to the viewer. You can give people the opportunity to connect with your brand through 360-degree videos, AR/VR, quizzes, polls, or shoppable posts. 93% of marketers agree that interactive content is effective in educating its buyers versus just 70% for static content. Interactive content is shareable, which increases brand awareness. It is a great tool to keep customers connected.

3. Hyper-dynamic Content

Hyper-dynamic content is insanely personalized information that keeps brands connected with their customers. It requires a name, title, organization, specific interest, demographic, location, and weather triggers. You can use this personalized information to create a dynamic message. That said, be sure to send it at the right time! Personalizing and connecting with customers is a great way to increase retention!

4. SEO Centric Content

While creating content, it is important to keep in mind that searching algorithms are constantly changing. The best way one can approach SEO-centric writing is in the following steps: find your keywords and qualify them, determine your search intent, build your content around it, and, finally, publish it. The key is to focus on what your readers would want to read.

5. Voice Search Tailored Content

It is much more important to have your content tailored to voice search than most people think. Why? Because 20% of all searches online use voice search. This is a huge pool of potential customers you are missing out on if the content is not tailored to this technology. It is imperative for content marketers to figure out the semantics because Google believes that that number will grow dramatically over 2020.

The coronavirus chaos has given content marketers endless possibilities. Take advantage of them with these 5 tips!