Using Facebook Live for Your Business During COVID-19

The COVID-19 lockdowns have created a lot of social limitations. This requires us to find new ways to stay connected and adapt our social practices. For business owners, looking to keep their businesses running means finding new ways to engage their audience. A great alternative to real-life connection is live videos.

What is one of the most popular ways to stay connected via video to your audience? Facebook Live.

How do I even begin a Facebook Live?

If Facebook Live is not a marketing tool your company normally utilizes, here are some ways to start. Before actually going live, be sure to give your viewers notice. You can do this by using a countdown or creating an event on Facebook. This is recommended to help build interest and anticipation around your video. Another thing to keep in mind? Internet connection. Always check prior to your live stream to ensure you have a strong connection for a high-quality video.

How do I keep my audience engaged?

During the video, try connecting with your listeners through a live Q&A. Other intriguing topics to try could be giving a sneak peek on a project, showing the process of different activities or projects, or, if your office is still open, touring the office. Another way to increase engagement is to go live with a guest influencer. This is very effective because it keeps the video interesting and creates a larger demographic by adding another person’s following. Before doing this, be sure to turn on comment moderation to create a positive community experience.

What do I do when I am done with my Live Streaming Session?

Once you are done with your video, save your live video and upload it to your page. After you get the hang of it, try making live streaming consistent and record your viewer data. This helps you figure out which tactics work the best for your followers.

You may not feel comfortable going live or it may not be something that interests you, but it could definitely be worth some extra thought during this pandemic. There are also other platforms to go live on, like Instagram, so be sure to find what fits your business!

Need help developing a social media marketing strategy and what works best for your business? Give our team a call! We are happy to help!