Shifting From Physical Events to Virtual Events | Maximize Attendees

Do you feel like you are currently struggling to keep your company’s event marketing alive? COVID-19 has created so many obstacles that businesses, big and small, were not prepared for. With less consumer activity, it has become even more important to market your brand online effectively. Instead of crowding expo floors or filling an event space, consider creating a virtual marketing meetup to keep customers interested, while also staying safe.

Alter Your Strategy:

While making this shift to virtual events, keep in mind that you don't necessarily have to start from scratch. That said if your current strategy for event marketing has not been cutting it, why continue with it? That's what we call the definition of insanity. Instead, make attainable alterations while executing with the right tactics, on the right platform. What is the other key to online meetups? Timing. Your timing emphasizes the customer experience and develops a stronger psychological bond with your brand. and at the right time to emphasize customer experience. When you are making a shift in your strategy and preparing for an online event, keep your talking points concise. Focus on how to keep the audience engaged because they can "walk away", aka log-off, at any point in time.

Geographical concerns are not an issue with virtual events. The time, however, is still a relevant factor. The best times are weekends during the early evenings. However, you have to consider if there are other important things going on at the designated event time or if the event time coincides with that high-profile sports game or show finale.

Meeting Format for Your Virtual Events:

Once you have a strategy, define the format of your meeting. Just like physical marketing events, virtual event planning comes in many formats. It could be a seminar with one person taking the stage, or it could be more like a tradeshow or workshop. The key is to create a unique experience, something that is different than what the competitors may be doing while staying on brand.

Choose the Platform for Your Virtual Events:

Once you have the format, timing, and messaging of your event, you will need to define the platform. There are a lot of streaming options available like Periscope, Youtube, Facebook Live, and Instagram Live. These services provide the same basic features, but you must pick the best option for your business and target audience.

Are you ready to try setting up a virtual event? Our digital marketing team is here to help! Contact us today.