Is Email Marketing Dead?

Why Email Marketing Is Not Dead:

There tends to be the ongoing debate in the marketing world on email marketing and if it is still an effective way to communicate with your target audience. The short answer is, yes. With over 200 million emails being sent out every minute of every day — email is still an extremely effective way to market your business, and due to the empowered consumer it isn’t going out of style anytime soon.

The Role of Email Marketing with the Empowered Consumer:

In the ever evolving technology age, consumers have more information than ever at the end of their fingertips. Email is just one way to remain personalized in such an impersonal social media world. The name of the game with email marketing is to ensure the consumer is engaged immediately. If you don’t grab their attention within a few seconds through your email, without being obnoxious, they will simply archive or spam your email and move on to the next. 

How do you capture an Empowered Customer’s Attention?

Through videos and beautiful templates, of course. 

Tell me more!

  • Video Tips: Tech savvy platforms such as BombBomb, have been developed to keep up with Email Marketing’s evolution. Through these types of services, videos can easily be embedded into the body of emails. To have a successful video message, keep it short. You will have about 3 seconds to grab your consumer’s attention span. So why do you need to use a 3rd party hosting service to embed a video? Why can’t you just paste the video directly into the body of the email itself? To prevent the email from going directly into the Spam folder. Yikes.

  • Template Tips: Newsletter templates also up your chances of staying in the inbox of the empowered consumer. If you choose to implement templates, remember consistency is key. Without consistency your newsletter will just get buried in your customer’s inbox, or they could unsubscribe completely. Frequency and consistency are essential to building trust and relationships between the brand and consumer. Yeah, yeah. So how do you get started? Mailchimp, Constant Contact, HubSpot, and RocketMail are great places to build newsletter templates!

Job Profile In Email Marketing

A lot of companies stray away from email in their marketing tactics in fear that their efforts will end up tucked away in the spam folder, or worse people will immediately unsubscribe. One important thing to note as a marketer: There is no perfect science to avoid a Spam folder or an unsubscriber. Each inbox has individual account settings that push emails to Spam depending on emails that have landed there previously; however, there are common best practices you can implement to try and avoid the abyss:

  • Check your email signature and ensure that you do not have an excessive amount of links. One to two links are acceptable — I recommend a link to your Website, and one of your social media pages (Facebook or LinkedIn).

  • Do NOT copy and paste an email over from Microsoft Word. Why? Because Microsoft Word has a lot of hidden HTML that will end up clogging up the backend of the email. With all of that data a lead’s spam filter will be triggered.

  • Stray away from using symbols in the subject line. Symbols have a higher rate of triggering the Spam filter and directing your email away from the inbox.

Pay Attention to What Works

Not sure if the newsletter template that you’ve been sending out is engaging? Trying different verbiage, or a different subject line, and then seeing what has the highest open rate will be the best way to find out. Email statistic software is available so you can see what works and what doesn’t work. Mailify is a great tool to use if your inbox does not have reporting built into it.Email may be considered an old school tactic, but with over 200 million emails being sent out every minute in a day it remains a vital one. Ready to up your email marketing game? Contact us here for a free buzz-session! 

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