How to Up Your Marketing Game with Free Google Tools - 2019
Google Tools We Will Cover:
Google Analytics
Google Tag Manager
Google Web Designer
Ready to step up your marketing game in 2019?
You'll want to jump on board the Free Google Tools train if you haven't already.
Google Analytics
Whether you are new to digital marketing, or simply looking to take your online presence to the next level, the tool that you will want to start with is Google Analytics. The Analytics platform is 100% free and is a one-stop-shop of useful data. The setup between a website and the Analytics platform is fairly easy. Users are also able to have a better understanding of the demographics that are interacting with their online content. The coolest part about Google Analytics? It's completely customizable and integrates with several free Google Add-Ons.
Google Tag Manager
Want additional insight on how you are gaining website traffic along with ROI? Then Google Tag Manager is going to be one of the best free add ons for you to utilize. It also integrates seamlessly with Google Analytics. This tool allows users to track data from JavaScript and HTML tags that they have placed on advertisements, webpages, and social sites. The compiled data will help users have a more accurate understanding of conversions and overall user experience. Once tags are set up, all data is filtered directly into your Analytic platform.
Google Web Designer
Google Web Designer is also a great free tool to utilize as a marketer. With so many websites transitioning to hosting ads in an HTML5 format, the Web Designer Platform will become your best friend. The interface is similar to other design tools, such as Adobe Illustrator and Photoshop, so it is fairly easy to navigate. The best feature on the Google Web Designer platform is that it integrates directly with Google Drive and Google Adwords. Ready to take a deeper dive with Google Tools? Contact our team!
Pro Tip:
Once your ad is developed in Google Web Designer, don't forget to add a Goole Tag to it so you can track data in your Google Analytic dashboard.
