7 Landing Page Practices To Improve Your Website Conversion Rate

Conversion rates are everything! To improve them you need to generate more leads and inquiries via your landing page. Landing pages are great ways to drive traffic, improve your SEO and build your brand. Landing pages lead customers to a specific product, service, offer, or information and encourage them to take action. These pages are designed to specifically increase conversion rates by over 300% if done correctly. 

How? You need to keep it simple.

Create a simple landing page only including one offer. All landing pages should serve one purpose and one purpose only. Be sure to craft a persuasive copy. Use actionable words and copy to influence your visitors to take the desired actions. You should also use contrasting colors. This makes your CTA stand out from the rest of the page. Multimedia is another great way to improve your landing page. It makes them more engaging for visitors by incorporating images and videos pertinent to the offer. Be sure to ask for information you really need. Keep the number of form fields down to a minimum and only ask for information you desperately need. You should also remove the navigation menu. With no navigation menus on landing pages, users are more likely to fill the form and click on the CTA. The most important tip to use while trying to increase conversion rates is to keep testing. A/B test your landing page and use different combinations to see what works and what does not.

There are many specific ways to use landing pages to increase conversion rates.

One example is to use videos on landing pages. So are long landing pages; they can generate 220% more leads. Other great ways are removing your navigation menu and reducing the number of form fields. However, it is important to find which tactic works for your brand!

Need help creating landing pages for your online ads or consumer experience? Contact our team today!