These Three Simple Tips Will Up Your Event Marketing Game

Event Marketing | Do you have a big event and need some help spreading the word? These three simple tips will up your event marketing game.

Tip number 1:

When planning to market an event, you need to map out a strategy. This includes figuring out the target audience that you want to attend the event, the location of the event, and the types of activities your event will have. While making these decisions, be sure to keep your overall goal for the event in mind. Is it to inform? To sell a product? To entertain? Each of these contains an individual strategy to attract the right crowd.

Tip number 2:

Use social media to spread the word and gain ticket sales. Get creative with your social media use! It is the most efficient way to promote it. Use Facebook and LinkedIn to create event pages. Twitter, Instagram, and Facebook Live are great ways to reach a large number of viewers, build excitement, and give updates about the event. Social media should especially be used for early event promotion by building content, establishing key performance indicators, and using paid promotion. Not sure how to create an event page? Click here!

Tip number 3:

Ever look at hashtags and cringe? Well, we are encouraging you to use them on your posts, but be selective. Why is this? Because picking the correct hashtags on various platforms helps you reach your target attendees. When you use hashtags, they should be short and easy for viewers to understand. #PleaseDontUseHashtagsThatAreTooLongPeopleWontReadThem. These hashtags should also be consistently used across all media platforms. They should not only be used on social media but any print marketing for the event. If possible, you can even showcase these hashtags at the event so attendees use them on their social media. However, be sure to not overdo it. Overusing hashtags typically creates 32% less engagement.

If an event is successfully executed, strong business relations can be created which would result in a boost in brand awareness and sales. In some cases, these events could make or break a company. These tips should help you broaden engagement, connection, and awareness to create a successful event.

Ready to start promoting your event effectively? Contact our team today!