Driving scalable growth through SEO, paid media, and CRO for a high-growth SaaS platform
Targeted Industry
What We Delivered
Overview of Work
In a saturated SaaS market, a platform offering automated financial reporting and forecasting tools for mid-market accounting firms needed more than a great product—they needed measurable growth. Partnering with Custom Digital Solutions (CDS), the brand realigned its performance marketing to drive qualified traffic, boost conversions, and scale revenue. Within six months, our work laid the foundation for repeatable and strategic growth.
The Challenge
When the client came to us, they were facing multiple growth bottlenecks:
- Stagnant Organic Visibility:
Despite offering powerful automation tools, the client’s content and site architecture failed to attract or rank for high-intent search queries. - Underperforming Paid Campaigns:
Their existing Google Ads campaigns were generic, poorly segmented, and not driving quality leads in a competitive SaaS market. - Low Conversion Rates:
Landing pages lacked targeted messaging and failed to convert enterprise-tier users, limiting ROI across all channels.
The Approach
CDS developed a fully integrated growth strategy, aligning SEO, paid media, and CRO with business goals:
SEO Strategy
- Performed a technical SEO audit to resolve crawlability and speed issues.
- Created niche, decision-stage blog content (e.g., “automated month-end close for CPAs”).
- Restructured metadata and internal links to target high-value accounting workflows.
- Improved schema markup and site architecture to enhance search engine indexing.
Paid Search Strategy
- Rebuilt Google Ads structure using single keyword ad groups (SKAGs) to improve targeting and quality scores.
- Segmented campaigns by accounting firm size and vertical.
- Deployed Performance Max campaigns to reach broader SaaS buyer personas with creative, value-led messaging.
- Continuously optimized budgets based on lead quality and conversion data.
Conversion Rate Optimization
- A/B tested new landing page variants with industry-specific proof points.
- Introduced live chat and smart pop-ups to capture high-intent traffic.
- Improved demo CTAs and UX across the funnel.
The Outcome
Our integrated growth strategy led to measurable improvements across all channels:
- Organic Traffic Growth:
+38% increase in organic sessions within 6 months, driven by better keyword targeting and content structure. - Higher Search Rankings:
Key decision-stage keywords rose to top 5 positions, increasing visibility among accounting firm decision-makers. - Improved Paid Conversions:
Paid search conversions increased by 47% while reducing cost per qualified lead. - Stronger Market Positioning:
With clear value messaging and a stronger digital presence, the client became a top choice among mid-market accounting firms—and set the stage for future scale.
| Metric | Before | After | % Change |
|---|---|---|---|
| Monthly Organic Traffic | 4,800 visits | 15,200 visits | +216% |
| MQLs from Paid Search | 88/month | 203/month | +130% |
| Demo Conversion Rate | 1.2% | 3.4% | +183% |
| CAC (Customer Acquisition) | $248 | $132 | -47% |
| SEO Keyword Rankings (Top 3) | 11 | 48 | +336% |
Monthly Organic Traffic
Before: 4,800 visits
After: 15,200 visits
% Change: +216%
MQLs from Paid Search
Before: 88/month
After: 203/month
% Change: +130%
Demo Conversion Rate
Before: 1.2%
After: 3.4%
% Change: +183%
CAC (Customer Acquisition)
Before: $248
After: $132
% Change: -47%
SEO Keyword Rankings (Top 3)
Before: 11
After: 48
% Change: +336%
Quote from Client:
“We always knew we had a great product—but CDS helped us tell that story to the right audience. The growth was fast, strategic, and repeatable.”
Looking to grow your business with proven digital strategies?
Whether it’s SEO, paid ads, or website development, we’re here to help you achieve measurable results. Let’s talk about how we can drive your business forward.
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(843) 212-6607