Driving Growth & Market Value through SEO & Paid Ads
Targeted Industry
Registered Agent Services
What We Delivered
SEO, Paid Ads
Boosting visibility and lead generation through SEO and paid ads for a $475M acquisition
Overview of Work
A leading registered agent service provider recently sold for $475 million in cash. As the agency responsible for their SEO and Paid Advertising, Custom Digital Solutions played a key role in increasing their visibility, driving lead generation, and ultimately contributing to the brand’s market value.
The Challenge
When the client partnered with us, they faced several marketing challenges:
- Limited Organic Visibility: Despite being a well-established service provider, their organic rankings were not reflective of their industry dominance.
- Competitive Paid Search Landscape: Their industry required strategic bidding and optimization to ensure efficient ad spend.
- Lead Quality & Conversion Rate Optimization: Attracting high-intent users and improving conversion rates was critical to revenue growth.
The Approach
To address these challenges, we developed a comprehensive digital marketing strategy that included:
SEO Strategy
- Conducted in-depth keyword research to identify high-value opportunities.
- Optimized website structure, metadata, and content to improve organic search rankings.
- Built authoritative backlinks to strengthen domain authority.
- Developed thought-leadership content to drive engagement and trust.
Paid Search Strategy
- Designed a data-driven Google Ads and Microsoft Ads strategy focusing on high-converting keywords.
- Implemented A/B testing to refine ad creatives and landing pages.
- Leveraged advanced audience targeting and bid strategies to maximize ROI.
- Optimized budget allocation to ensure a balance between brand awareness and lead generation.
The Outcome
Our strategic execution led to significant improvements in key performance metrics:
- Organic Traffic Growth: +34.96% increase in organic traffic YoY.
- Higher Search Rankings: Multiple high-value industry keywords ranked in the top 3 positions.
- Improved Lead Generation: Paid search conversions increased by 41.01% with a reduced cost per acquisition.
- Enhanced Market Positioning: The brand’s increased digital presence made it an attractive acquisition target, contributing to its $475 million cash sale.
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Whether it’s SEO, paid ads, or website development, we’re here to help you achieve measurable results. Let’s talk about how we can drive your business forward.
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(843) 212-6607