Unlocking 70% ROAS Improvement through Paid Meta Ad Restructuring
Targeted Industry
What We Delivered
Overview of Work
A consumer services brand partnered with Custom Digital Solutions to improve the efficiency and impact of their Paid Media efforts. Within just 90 days, we delivered transformative results, increasing their return on ad spend (ROAS) by nearly 70% while simultaneously driving more purchases and greater overall revenue with lower media costs.
The Challenge
When the client engaged with our team, they faced several critical challenges:
- Inefficient Audience Structures: Overlapping audience signals were limiting learning and optimization.
- Reactive Spend Patterns: The account was prone to volatile budget swings, making sustained growth difficult.
- Underperforming ROAS: The campaigns were not achieving the returns needed to scale profitably.
The Approach
To address these challenges, we restructured the account with a focus on stabilization, smarter scaling, and efficiency:
Audience Optimization
- Conducted audience split tests to identify a winning, high-performing single interest-based audience.
- Reduced complexity by eliminating redundant and conflicting audience signals.
Campaign Restructuring
- Streamlined the account to create proactive, controlled budget management.
- Shifted from reactive spend swings to a more stable and predictable spending environment.
- Aligned campaign objectives to better match user intent at different stages of the funnel.
The Outcome
Our targeted approach led to significant improvements across all major KPIs:
- ROAS Growth: +69.43% year-over-year (2.49 vs. 1.47).
- Revenue Growth: +28.52% increase ($10,573.25 more in topline revenue).
- Media Spend Efficiency: 24.15% decrease in total spend compared to the prior year.
- Higher Purchase Volume: 8% more website purchases year-over-year (342 vs. 317).
Conclusion
Through a strategic focus on smarter structures and audience refinement, we helped this client unlock significant revenue growth while improving their overall ROAS performance. Our data-driven restructuring approach ensured they could scale future campaigns from a foundation of stability, efficiency, and profitability.
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