If you’ve been in SEO for more than a hot minute, you’ve probably heard the line: “Backlinks are dead.” Newsflash: they’re not. In fact, in the age of AI and large language models (LLMs), backlinks are more critical than ever. Why? Because backlinks remain one of the strongest trust signals search engines — and increasingly […]
Backlinks in the Age of AI: Why They Matter More Than Ever Read More »
On September 22, 2025, Google officially confirmed the completion of its August 2025 Spam Update. It took a full 27 days to roll out, making it one of the longer spam updates in recent memory. While that might sound routine, this update marks a notable moment: For legal marketers, enterprise brands, and anyone who relies
August 2025 Google Spam Update: What We Know (and What It Means for You) Read More »
“AI is taking over search.”“SEO is dead.”“Your website traffic is about to disappear.” If you’ve been in the legal marketing space lately, you’ve probably heard one or all of these doomsday predictions. And sure — AI Overviews have taken over the top of the SERP (Search Engine Results Page), and in many cases, they’re also
AI Overviews: What They Really Mean for Traffic Read More »
SEO is not dead. I know you’ve heard that phrase tossed around in marketing circles ever since AI Overviews started creeping into search results, pushing traditional listings further down the page. But here’s the truth: while search appearance has shifted, the methodology to show up first hasn’t. If anything, SEO has become even more essential.
Good SEO Is Good GEO Read More »
